Chumo in Zanzibar
Chumo is getting around! We’ve been seeing Chumo posters and DVDs on the streets of Dar es Salaam and now know that the film has crossed the waters to Zanzibar.
This weekend, while in Zanzibar for the Zanzibar International Film Festival, we came across a DVD shop with a Chumo poster taped onto the sales desk. We asked the salesman how much he is charging for a DVD and he replied that he only makes copies. For an original we’d have to go to Steps Entertainment at Market Street!
We asked the salesman how much he is charging for a DVD and he replied that he only makes copies. For an original we’d have to go to Steps Entertainment at Market Street!
Steps Entertainment has reportedly sold 13,000 copies of Chumo in the 3 weeks since its release. For the month of July, Steps is planning a first release of 12,000 VCDs of the film. That brings the initial releases of Chumo DVDs and VCDs to 25,000. Sales have surpassed their every expectation. Add to that unauthorized sales, by vendors like the one we met in Zanzibar, and we have countless people watching the film.
Chumo is truly doing what it was meant to do- entertaining people and educating a little, too!
See the gallery below for photographs of Chumo in Zanzibar and Dar es Salaam.
Watch Chumo online now: